Marketing

Apparel and Accessories Marketing Series
Automotive Services Marketing Series
Business Services Marketing Series
Buying and Merchandising Operations Research
Buying and Merchandising Team Decision Making
Community Service Project
Creative Marketing Project
Food Marketing Series
Integrated Marketing Campaign–Event
Integrated Marketing Campaign–Product
Integrated Marketing Campaign–Service
Learn and Earn Project
Marketing Communications Series
Marketing Management Team Decision Making
Principles of Marketing
Professional Selling
Public Relations Project
Retail Merchandising Series
Sports and Entertainment Marketing Team Decision Making
Sports and Entertainment Marketing Operations

Apparel and Accessories Marketing Series

Description: Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment
Event Overview: 1 participant, cluster exam, 2 role-plays
Event Timing: 10 minutes of preparation, 10 minutes to present
Recommended if: you feel comfortable using marketing and management functions in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment, or enjoy fashion and merchandising
Recommended years of DECA experience:

Automotive Services Marketing Series

Description: Students will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores
Event Overview: 1 participant, cluster exam, 2 role-plays
Event Timing: 10 minute preparation time, 10 minute presentation time
Recommended if: You can perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.
Recommended years of DECA experience: 1 year recommended

Business Services Marketing Series

Description: Business Services includes human resources, information technology and personal and contracted services businesses.
Event Overview: 1-3 participants, 20 page paper, (no test)
Event Timing: 15 minute presentation time
Recommended if: You enjoy research, and developing a plan, or you’d like to avoid an exam
Recommended years of DECA experience: no experience needed

Buying and Merchandising Operations Research

Description: Buying and Merchandising includes retail and wholesale businesses that provide consumer goods.
Event Overview: 1-3 participants, 20 pages allowed (no test)
Event Timing: 15 minute presentation time
Recommended if: You can design and run a research study, plan a budget, or have a specific business to research
Recommended years of DECA experience: 1 year of experience

Buying and Merchandising Team Decision Making

Description: Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.
Event Overview: 2 participants, cluster exam, 1 role-play
Event Timing: 30 minutes of preparation, 15 minutes to present
Recommended if: You are knowledgeable in forecasting, planning, buying, displaying, selling products to get them to the customer, or can plan a impromptu project quickly
Recommended years of DECA experience: 1 year of experience

Community Service Project

Description: The Community Service Project provides an opportunity for chapter members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of the numerous components of marketing management. Chapter members demonstrate the knowledge and skills necessary in planning, organizing, implementing and evaluating a community service project.
Event Overview: 1-3 participants, 20 pages allowed
Event Timing: 15 minute presentation time
Recommended if: you enjoy community service or can lead your chapter in a community service project
Recommended years of DECA experience: no experience needed

Creative Marketing Project

Description: The Creative Marketing Project is a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall), an organization, a club or the business community
Event Overview: 1-3 participants, 20 page paper
Event Timing: 15 minute presentation time
Recommended if: you have connections at a local company who would be willing to help you complete your project, you enjoy marketing and thinking of new marketing techniques
Recommended years of DECA experience: no experience needed

Food Marketing Series

Description: Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food.
Event Overview: 1 participant, cluster exam, 2 role-plays
Event Timing: 10 minutes of preparation, 10 minutes of presentation time
Recommended if: You can perform marketing functions for businesses in the food industry
Recommended years of DECA experience: No experience needed

Integrated Marketing Campaign–Event

Description: Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc.
Event Overview: 1-3 participants, cluster exam, 10 pages
Event Timing: 15 minute presentation time
Recommended if: You enjoy marketing for sports and entertainment events
Recommended years of DECA experience: no experience needed

Integrated Marketing Campaign–Product

Description: Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc.
Event Overview: 1-3 participants, cluster exam, 10 pages
Event Timing: 15 minute presentation time
Recommended if: You enjoy coming up with new product ideas, and developing marketing campaigns
Recommended years of DECA experience: no experience needed

Integrated Marketing Campaign–Service

Description: Integrated Marketing Campaign—Service includes a campaign that is related to any service or intangible product. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc.
Event Overview: 1-3 participants, cluster exam, 10 pages
Event Timing: 15 minutes to present
Recommended if: You enjoy creating marketing campaigns, or have a service in mind
Recommended years of DECA experience: No experience required

Learn and Earn Project

Description: The Learn and Earn Project applies entrepreneurial knowledge and skills to a single sales/service activity to be run as a real business venture. In a sense, the project is a chapter entrepreneurship project.
Event Overview: 1-3 participants, 20 page paper
Event Timing: 15 minute presentation time
Recommended if: You are interested in running your own business
Recommended years of DECA experience: 1 year of experience

Marketing Communications Series

Description: Students will be challenged to perform marketing communications and functions and tasks that inform, persuade, or remind a target market of ideas experiences, goods or services.
Event Overview: 1 participant, cluster exam, 2 role-plays
Event Timing: 10 minutes of preparation
Recommended if: You enjoy, or are knowledgeable in the areas of promoting products, making merchandising decisions, human relations or professional development
Recommended years of DECA experience: No experience required

Marketing Management Team Decision Making

Description: Marketing management includes marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment
Event Overview: 2 participants, cluster exam, 1 role-play
Event Timing: 30 minute of preparation time, 15 minute of presentation time
Recommended if: you enjoy marketing in a non-retail environment
Recommended years of DECA experience: 1 year of experience

Principles of Marketing

Description: The business situation will use language associated with careers in Marketing Communications, Marketing Management, Marketing Research, Merchandising and Professional Selling.
Event Overview: 1 participant, cluster exam, 1 role-play
Event Timing: 10 minutes to prepare, 10 minutes to present
Recommended if: You haven’t competed in a DECA competition before/this is your first year, or you are taking a marketing class currently
Recommended years of DECA experience: No experience required

Professional Selling

Description: For 2018-2019 you will assume the role of a sales representative of a security services firm. A general manager of a retail store has scheduled a meeting with you because he/she is seeking a firm to provide security services for the store. The general manager wants to learn about your firm’s services as they relate to security guards, security equipment and alarms, loss prevention strategies and more.
Event Overview: 1 participant, cluster exam
Event Timing: 15 minute presentation time
Recommended if: You enjoy selling/persuading, of you’ve taken a sales class
Recommended years of DECA experience: no experience required

Public Relations Project

Description: The purpose of the Public Relations Project is to provide an opportunity for the chapter members to demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating a single public relations campaign conducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter.
Event Overview: 1-3 participants, 20 pages
Event Timing: 15 minute presentation time
Recommended if: you have good management skills, and would enjoy implementing, evaluating a campaign
Recommended years of DECA experience: 1 year of experience

Retail Merchandising Series

Description: Students will be challenged to perform marketing and management functions and tasks that can be applied in any retail establishment.
Event Overview: 1 participant, cluster exam, 2 role-plays
Event Timing: 10 minute preparation, 10 minute presentation
Recommended if: You can perform marketing and merchandising functions in a retail environment
Recommended years of DECA experience: 1 year of experience

Sports and Entertainment Marketing Team Decision Making

Description: Sports and entertainment marketing includes marketing functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.
Event Overview: 2 participants, cluster exam, 1 role-play
Event Timing: 30 minutes of preparation, 15 minutes to present
Recommended if: You are interested in marketing and running events related to sports and entertainment
Recommended years of DECA experience: 1 year of experience

Sports and Entertainment Marketing Operations

Description: Sports and Entertainment Marketing includes businesses that conduct sporting and/or entertainment events
Event Overview: 1-3 participants, 20 pages
Event Timing: 15 minute presentation
Recommended if: You have connections to a local business who would allow you to analyze their company, or are interested in market research
Recommended years of DECA experience: no experience required