Description: Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc.
Event Overview: 1-3 participants, cluster exam, 10 pages
Event Timing: 15 minute presentation time
Recommended if: You enjoy coming up with new product ideas, and developing marketing campaigns
Recommended years of DECA experience: no experience needed

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